Advanced Search Engine Optimization Course Curriculum

 

Our Advanced SEO course contents Search Engine Optimization which is a technique that widely used in promoting the website on major search engines and guaranteed to get relevant traffic and websites get the ranking on the first page of major search engines - Google, Yahoo and MSN.


At the other hand we are providing the true power of social networking platforms in which we teach how to create groups, communities around your business, products and then be connected to your audience through digital conversation.

 

Advanced Search Engine Optimization

 

    »   What is Internet Marketing/online marketing
    »   How Search Engine Works
    »   Search Engine History 
    »   Google Updates
    »   Page Rank
    »   Google Toolbar
    »   Working of Search Engines (Google, MSN, Yahoo etc)
    »   What is SEO »   Black Hat / White Hat / Grey Hat SEO
    »   Search Engine Spam
    »   Website Basics
    »   Basics of SEO friendly website design
    »   Site Structure Analysis
 
Research and Analysis

 

»   Analysis of Website
»   Website architecture analysis
»   Industry Research
»   Competitor Analysis
»   Keyword Research and Analysis
»   Target segmentation
»   Finding Appropriate Keywords
»   Google adword Keyword Tool

 

On Page Optimization Techniques

 

»   TitleTag Creation
»   Meta Tags Creation
»   Content Development Check
»   Web Content Optimisation
»   Image Optimisation
»   Code Optimisation
»   Density Analysis and Placement 
»   H1, H2, H3 Tags
»   Anchor Text
»   Footer
»   HTML Validation
»   Creation of XML / HTML/ Text Sitemaps
»   Sitemap submission in Google and yahoo
»   Google Webmaster Tool Account Setup and management
»   Yahoo Feed Submission
»   URL Mapping to target Pages on Keywords
»   Internal and External Linking

 

Off Page Optimization Techniques


»   Types and Techniques of link Building
»   Directory Submission
»   Search Engines Submission
»   Local Search Engines Submission
»   Social Bookmarking
»   Article Submission
»   Press Release Submission
»   Blog Creation
»   Blog Submission
»   Blog Optimization
»   Blog Promotion
»   Blog Commenting 
»   Forum Postings
»   Classified Posting
»   Question Answers Board

 
Advanced SEO Techniques and Tools

»   Static & Dynamic Website Optimization
»   Dream Weaver, Basic of HTML
»   URL renaming/re-writing
»   Broken Links checking and Fixing
»   W3C Validation
»   RSS
»   Feedburner
»   Alexa
»   Local Business Promotion
»   Advanced Link Building and concept of Link Popularity
»   Optimization of a website for Google and other major search engines
»   Basics of SEO friendly website design
»   SEO Tools
»   Google Updates ( Panda Update, Google Caffeine, Google Penguin )
»   Keyword Rank Checking
»   Report Analysis


Advanced Social Media Optimization

 

We teach How to Optimize Social media and use it in Favor of your Brand Building using Social Networks and Communities.

 

How to do Promotions on Social Networking Sites like:

 

Facebook :

 

»   Latest trends
»   Difference between Profiles, Places, Groups and Pages
»   Social media and communications strategy
»   Open Graph
»   Frictionless sharing
»   Facebook Connect (Like, Share, Comment)
»   Facebook Pages (Creating, Managing, Retention)
»   Pages (Dos & Don'ts)
»   Facebook Apps
»   Measuring and Monitoring
»   Sponsored Stories
»   Facebook Places and check-ins
»   Facebook credits
»   Facebook and ecommerce
»   Advantages and challenges

 

Linkedin :

»   Introduction to LinkedIn
»   Creating the right profile & settings
»   Increasing reach and visibility
»   LinkedIn Groups
»   Answers, events, messaging & testimonials
»   Company Pages

 

Twitter :

»   Introduction to Microblogging & Twitter
»   Twitter Demographics
»   Use for reputation, promotion, sales, conversing, listening, research
»   Business examples: E-commerce, Support (listening & responding), PR, Image
»   Who to follow
»   Tweeting (Responding to others, RT, HashTags, Direct Messages)
»   Tracking Code
»   Ghost writers and the importance of disclosure
»   Twitiquette
»   Advertising – tweet for pay
»   Twitter Lists
»   Twitter Account Promotion
»   Searching tweets and users
»   Measuring Influence
»   Tools

How to do Promotion of your Sites using Multiple Sharing Options:

 

»   Delicious
»   Yahoo Buzz
»   Digg
»   Google Bookmarks
»   Reddit
»   Stumble upon etc.

 

How to promote the websites using URL Shortening Tools:


»   Bit.ly
»   Tiny Url
»   Doiop
»   Memurl
»   Readthisurl
»   ity.im
»   linkbucks.com etc

 

Sucessful and Promising Career in Digital Marketing / Internet Marketing

 

After the successful completion of the course, You will be well versed with the terms such as Search Engine Optimazation and Google updates.

As every body knows that Internet Marketing Industry is growing each day and every time. Learn the digital techniques today and be prepared for Future and Enroll your self as Future E-Marketer.

 

 


Register-now
Some Quick Details:

Course Fees: 10,500 INR,

Class Timings:

Weekday & Weekend classes available

Course Duration: 45 Hours

Our Address :

669/12, Zakir Nagar, Jamia Nagar, Okhla

New Delhi-110025

 

Get in touch :

+91 880 066 7725

E-mail: info@digitalteam.in
FILL FORM & GET FREE DEMO CLASS
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Who should attend our SEO / Digital Marketing Training program ?
  • Advertising Professionals who wants to learn E-concepts

    BPO People who want to change Jobs.

    Content Developer

    Who want to work as Entrepreneurs

    People who want to search job in SEO

    IT Marketing Executives

    IT Professionals

    Business Development Managers

    Executives in PR

Students - MCA, BCA, M.Sc.(Computer Sceince) Graduates or those who wants to learn Digital Marketing concepts.
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