Course Overview

 

The Professional Certificate in Digital Marketing is perfect for everybody who involved in the planning and implementation of digital strategies or for those who would like to pursue a professional career in this area. The Professional Certificate in Digital Marketing program is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall Online marketing domain.


Participants will also learn how to leverage these strategies to gain competitive advantage for both your business and career.


Objectives & Outcomes


After successfully completion of this Digital Marketing course, you will understand the various channels and tricks required to plan execute and manage a comprehensive Internet marketing plan for your business.


Who Should Attened?


• Anyone responsible for developing your organization’s Digital Marketing strategy.
• Professionals who need to understand how to increase online visibility on digital channels.
• Marketers who want to their career and improve their position in the market place.
• Business owners who need to maximize online channels for growing their business.
• Students who want to up skill in Digital Marketing.


Our Professional Certificate in Digital Marketing will help you to:


• Get a clear understanding of the value of Digital Marketing.
• Why Digital Marketing is important component of your overall marketing strategy.
• Plan, create and effectively manage Search, Social Media, and Mobile and Email Marketing campaigns.
• Integrate your Digital Marketing plans into your overall marketing strategy.
• Drive new visitor traffic to your website while improving online conversion rates.
• Understand how Digital Marketing can help you grow your business, domestically and internationally.
• Identify various online applications and resources that can help build successful and profitable websites.
• Measure and analyze the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts.


Know about Digital Marketing Program Modules


Digital Marketing Outline


Digital Marketing is also known as Online Marketing, Internet Marketing or Web Marketing; module enables you to connect the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.


This module will also introduce you to the Digital Marketing Methodology, an iterative frame work that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.


Digital Marketing channels include, but are not limited to:


• Search Engine Optimisation
• Email Marketing
• Digital Display Advertising
• Web Analytics
• Social Media Marketing
• Mobile Marketing
• Pay Per Click Marketing
• Affiliate Marketing
• Online Video Marketing

Search Engine Optimisation


Search Engine Optimisation (SEO) is the term used to describe the promotion technique of preparing a website to enhance its chances of being ranked in the top results of a search engine. This course provides you with a complete appreciative of the principles of SEO and demonstrates how to execute these techniques and start to get your site to #1 on Google and other major Search Engines


Pay Per Click Marketing


The Pay Per Click module demonstrates how to execute and manage search marketing advertising campaigns. Lectures will cover the key concepts and terminology used within the field of Paid advertising and will provide you with the practical understanding and skills to build and maintain an effective Paid marketing strategy. You will understand the basics of search engine marketing and appreciate the procedure of how Paid advertising systems functions. Students will develop advanced keyword research and selection skills and learn how to apply these to Adwords campaigns.


You will be able to analyze modern search engine marketing activity and target your campaign to key audience groups in order to increase, get better and improved click through rates. You will recognize the features of strong adcopy, and develop your skills in writing convincing ads. Learn how to set and manage budgets for Adwords campaigns, measure and analyse their effectiveness by exporting comprehensive campaign management reports in order to see how they align with conventional baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.


Digital Display Advertising


The Digital Display Advertising module equips you with the skills and understanding to execute and manage successful digital display campaigns. The module covers the core concepts and terminology related with digital display advertising, and explores what is involved in developing and managing effective ad campaigns. You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience.


You will be able to develop understandable campaign objectives and measure and optimize your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially.


Email marketing


Email Marketing, is still one of the most effective forms of digital marketing thanks to the powerful reporting tools available to marketers. This course clearly explains how to do permission based email marketing effectively and what role it plays an integral part in digital marketing to increase client reach and sales. You will find out how to write, time and test campaigns as well as gain an insight into data protection consideration. An Email continues to be a wonderful client communications tool despite the challenges of deliverability into the inbox stand out and list member dormancy.


Mobile marketing


The Mobile Marketing module focuses on utilizing the control of mobile technology as a way to access gradually more mobile consumers. You will understand developing trends within the mobile space, and identify the new opportunity afforded by "always on" mobile devices when interacting with specific audiences based on context and location. This module covers the key concepts and terminology used within the field of mobile marketing and will provide you with the practical understanding and skills to build and maintain an effective mobile marketing strategy.


Web Analytics


The Analytics module enables you to fully evaluate, monitor and optimize your Digital Marketing activities.

You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you identify with how to determine and monitor online traffic. You will understand the underlying principle and business benefits of adopting a formal analytics program, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites. Discover how to align business KPIs with your analytics goal configuration, and utilize the features of Google Analytics to develop a detailed profile of your target audience's location, demographics, technology, devices, interests and more.

Learn how to assess the efficiency of your website's technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations etc. Create and schedule personalized reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.


Social Media Marketing


The Social Media Marketing module is enables you to efficiently engage with clients across a diverse variety of social media platforms such as Facebook, Twitter, Linkedin, Youtube and Google+. You will appreciate the promising trends in the social media space and the prospect afforded by the 'always connected' social clients. You will recognize the aptness of different social platforms for your aims and objectives, and understand the challenges of social media. You well versed learn about the new emergent social platforms.

As well as you learn how to implement social advertising features to build and prolong relationships with clients. You will understand the challenges of implementing an successful Social Media strategy for your business, with a focus on the importance of listening as the significant starting point. You will understand how to measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary pay out against baseline expectations. Lastly, you will be aware of privacy and data protection issues associated with social media marketing.


Planning Your Digital Marketing Campaign


The Digital Marketing Strategy and Planning module provides a structured approach for bringing together all the strands of the Professional certificate in Digital Marketing, to create a logical Digital Marketing Plan. This module is based on that how to create an appropriate Digital Marketing Methodology, which incorporates step by step process based on situation analysis exercise, a formal information gathering process, and an audience definition exercise.

To develop a set of clear and meaningful objectives for the Digital Marketing Plan. Appropriate tools are selected on the basis of the anticipated audience, and objectives and budget are set based on the channels details.

An action plan is developed to provide a logical project structure, including milestones, deliverables and resources. Digital Marketing Institute Methodology emphasizes the significance of an iterative procedure of monitoring, analysis and development based on performance. The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organization, which will allow you to implement a successful and effective Digital Marketing strategy.



Digital Marketing Course Brouchere
Some Quick Details
Why Choose Us

  • Reputed 'Digital Marketing Institute'
  • Google Certified Trainers
  • Practical Based Training
  • Job Oriented Course Module
  • Study Material, Video Tutorials
  • Classes: Weekend and Weekdays

  • Our Address:

    150-G.S.Complex, 3rd Floor, Sarai Julena, New Delhi 110025
    CONFIRM YOUR SEAT
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    Who Should Attend ?
    Marketing professionals, who use online Marketing to meet their objectives.

    Web marketers, who want to enhance their professional prospects in the eMarketing Domain.

    Entrepreneurs or affiliate marketers, who want to use online media, to improve their business performance.

    Individuals / Beginners, seek career opportunities available in eMarketing Domain.

    Students -


    All graduates who want to learn internet marketing concepts.

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