Email Marketing Courese Over View


Strategic Overview

»   Email Marketing - the pros and cons
»   The Top 10 things you can do with email
»   Permission and E-permission marketing
»   Defining your goals
»   E-marketing strategies
»   Choosing your metrics
»   Setting your budgets
»   Case studies

Email Marketing Essentials

»   Conducting a competitive analysis
»   Matching yourself against industry benchmarks
»   Legal essentials and regulations when broadcasting
»   Choosing between Email Service Providers
»   Planning and delivering email campaigns

Creating Effective Email Campaigns

»   Building trust with subscribers
»   Developing engaging content
»   Improving the value offering of your emails
»   Planning for Viral and Social Media Marketing

HTML Email Design and Technology

»   Laying the foundations
»   Branding your design
»   Working with email templates
»   Choosing colours and fonts
»   Thinking about navigation
»   Designing for the preview pane
»   Designing for 'Above the Fold'

Campaign Measurement and Making On-Going Improvements

»   Understanding conversion and performance metrics
»   Tracking landing pages
»   Reducing abandonment and bounce rates
»   Structured approaches to testing
»   A/B and Multivariate testing
»   Analyzing test results
»   Case studies

Future of the Email Marketing

Email marketing remains one among the foremost value effective and powerful types of digital marketing and infrequently forms the idea of on-line promoting methods, because it is cheap, reliable and therefore the come back on investment (ROI) may be terribly high.

But it's obtaining more durable and more durable to capture the attention of subscribers and to have interaction them effectively while not damaging your whole.



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