Advanced Digital Marketing Course

This course is designed to take your digital marketing knowledge to the next level and you learn advanced techniques that how to make profitable campaigns for any business.
Learn how to create campaigns with the correct structure to get a better ROI.
Shoot you campaigns like a Digital Marketing Ninja.
Learn how to use automation tools used like digital marketing agencies are using.
Use inbuilt tools to speed up optimizations of digital marketing campaigns.

Lets have a look what would you learn at Digital Team

Understand What is Digital Marketing

What is digital Marketing?
Comparison of traditional and digital marketing
Statistics of digital marketing
Benefits of digital marketing
Latest digital marketing trends
Digital marketing platforms
Digital marketing strategy for websites
Career opportunities in digital marketing

How to Create a website in minutes

Types of Websites
Basics of HTML/CSS/JavaScript
WordPress Installation on Server
Understanding the dashboard
Changing the default settings
Installing and customizing themes
Content management in WP
Creating categories, pages, and posts
Adding a menu, widgets to the website
Installing useful plugins for site features
SEO specific plugins

Search Engine Optimization

Introduction to SEO
How do search engines work?
Search engine algorithms
Google algorithm updates
Google search console
Keyword research process
Top Keyword research tools
How to do competition analysis
On page optimization strategies
Content development strategy
Title & Meta Tags
Semantic SEO
Rich snippets integration
Speed optimization
Off page optimization
Link building techniques as per latest standards
Local SEO Strategies
Penguin & Panda update recovery process
Reports and SERP Management

Search Engine Marketing

Introduction to Paid Marketing
Google Ads (Google AdWords) account and billing settings
Types of Campaigns
PPC Campaign Setup
Ad Groups and Keywords setup
Bidding strategies & Conversion Tracking
Ad Rank, Quality Score Optimization
Ad Formats & Ad Extensions
Shopping Campaigns
Dynamic search campaigns
Display Ads Campaigns
Remarketing campaigns
Mobile Apps Marketing
Video Marketing
What is MCC Account
AdWords Editor Tool
Earn 7+ Google Ads certifications

Social Media Marketing

Introduction to social media marketing
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Document Sharing Site

Social Media Marketing

Introduction to social media marketing
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Document Sharing Site

E-mail Marketing

What is Email Marketing
Benefits of email marketing
Basic terminology in email marketing
Email marketing software
Building email marketing strategy
Building subscriber lists
Designing newsletters
Types of campaigns
Reports and analysis

Inbound Marketing

What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Landing Page Design Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers

Online Reputation Management

What is Online reputation management
Why business needs online reputation
Case Studies of Brands
Focus areas in ORM
ORM in Search Engines
ORM in Social Media
ORM strategy
Tools for ORM

Affiliate Marketing

Online money earning strategies
Success stories of online entrepreneurs
Planning a website for AdSense
What is AdSense?
Types of bidding
Implementing Ads in a website
What is affiliate marketing
Types of affiliate marketing
Making money using affiliate marketing
Popular affiliate networks
Freelancing business strategies

In-depth Google Analytics

Purpose of website analytics
Tools for website analytics
Installing Google Analytics
Google tag manager
How to use Google tag manager
Implement conversion tracking
Basic terminology and KPI’s
Audience reports
Customer acquisition reports
Behaviour reports
Goals and conversion reports
Segmentation and filters
Why digital marketing training from Digital Team?
Digital Team is a pioneer in digital marketing education and offering practical training as per industry standards. Our comprehensive digital marketing course will help you master the subject in theory and practice.

We believe in practical oriented training, so we help students with practical examples and assignments in training course.